Choosing the right exhibition, trade show or fair to attend is almost as important as taking the decision to attend one abroad in the first place. Each industry is flooded with business events, especially the food, beverage and wine sectors, and not all of them are made equal.
You attend industry events to grow your business. Just a single business trip benefits you with increased visibility, better sales and breaking into new markets. The friends you make today can become business partners tomorrow. However, this is only if you’re attending the right venues.